There are so many long-tail keywords to choose from that are far easier to rank for. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others. You may have been recommended products that are a little tenuous and have no real relation to anything you’ve bought, but, … Focusing on long-tail keywords is a great SEO tactic. The searches are quite high with such phrases and thus it is quite important to make use of such keywords so that you can get high ranking. The most popular articles on Simplicable in the past day. Key Takeaways of Long Tail Marketing Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they're using voice search.They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them. Finding a niche means targeting a very specific group of people. One of the best things about such phrases is that they sound natural when they are inserted in the sentence or in the page. In this market, the lack of physical or local restrictions allows retailers to focus on and generate significant revenue from the less popular items in their catalogues" (Simchi … Though your keyword phrase is quite specific that you use, but there are times when some related audiences can be also connected with the phrase. Long-tail keywords examples The following are common examples. The long tail is a statistical pattern of distribution that occurs when a larger share of occurrences occur farther away from the centre or head of distribution. But if a comparison is made with the long tail keywords, it can be said that the rate of conversion in case of the generic keywords may not be that much. Short Tail vs Long Tail Keywords? 1) Lesser Traffic Than The Generic keywords, What is Benefits Administration? Discount. If you enjoyed this page, please consider bookmarking Simplicable. This means that a long tail distribution includes many values that are far away from the mean value. Reason #2: Long tail keywords have high conversion rates. But the use of the keywords has been always there to get you proper ranking in the search engines and get you a good amount of traffic. Of course, these specific audiences are much more potent and efficient and hence the conversion rates are also quite high. As the competition in the long term keyword phrases is lesser and hence fewer people are there for the bidding of such phrases. #1: What is a long tail keyword? Purchase. 2) In the year 2012, KISSmetrics was about to get as many as 142,000+ visitors with the use of such keyword phrases. They made use of phrases such as ‘how does marketing funnels work’ in place of ‘marketing funnels’. Of course, after you have done your research well and have got across the best keyword phrases, you can see how you start getting traffic on your site and also the conversion rates also increase. How to Optimize anchor text for SEO? Your email address will not be published. All rights reserved. There are many booksellers, publishers and bloggers writing about educational books. 3) It was a record when WPBeginner increased organic traffic by about 20% in just about 2 months time by using long tail keywords in their advertising and marketing campaigns. But a lot of people today are also making use of the long tail keywords for a number of efficient reasons. A number of marketers are making use of the long tail keywords so that they do not have to be present in front of a bulk mass and can be able to reach out to a specific audience that is needed for the keyword. Further, they often have higher conversion rates. Either you want to outrank your competitors, or you want to be more prompt to the queries of your audiences or incorporating context to your content, Long Tail Keywords are going to play the key role. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. In the Questions box, for example, what are long tail keywords and what is a long tail keyword are strikingly similar, but the first question has a volume of 840 per month as opposed to just 630. These keywords are known to be much more specific and are also known to be much lesser in competition in comparison to the generic keywords. Long tail searches aren’t just longer. You can get even more specific with long tail keywords than this and an example would be “boho … Examples of long-tail keyword phrases: My hope is that by sharing examples from a variety of real-world industries, you’ll see that this concept can work for virtually any business, 1. The difference between intrapersonal and interpersonal explained. There are a number of advantages that have made these phrases a favorite of many of the marketers today. In other words: People that search for long tail terms tend to be much further along in the buying cycle compared to folks searching for head terms. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. How to Optimize Yoast SEO? The graph shows the red part as the dominant and yellow part as the tail (less popular products). The definition of cottage industry with examples. Importance of good keyword density for SEO. (Complete Guide), Top 10 Long Tail Keyword Tools to Increase your Visibility in Search Engine, Long Tail SEO Strategy: 15 Tips on Running a Long Tail SEO Campaign, 7 Keyword Research Tools You Need to Increase the Visibility of Your Site, What is Keyword Research? Let’s look at an example. Hence, the competition gets much reduced and so they make easier for you to get ranked on the search engine. Long tail distributions the basis for many business models. Generic keywords attract traffic those are not sure about exactly what they want and hence the conversion is not much. Often include exact product or brand names. With the help of a Long Tail Keyword Research Tool, Hit Tail, they find out the most relevant and specific keywords and accordingly change their on-page site structure. Facing a battle to grow, a company can shift their focus to multiple niche markets that have less demand. The definition of working conditions with examples. 7 Tools to Check Keyword Stuffing. A definition of communication channel with examples. A long tail distribution is a probability distribution that has a large number of occurrences that are far from the central part of the distribution. If a customer wishes to have a white dress with laces, he or she will search using the same phrase that seems to sound quite natural. Long Tail Keywords Definition and Examples. What is Anchor text? Trial. A typical example of The Long Tail Theory in action is Amazon. Long tail keywords can be considered mainly as a keyword phrase that is used to a much specific demographic of audiences. Long tail is a phrase popularized by Chris Anderson, former editor of Wired Magazine, in 2004. Long-tail keywords are search queries made up of three-four word phrases that are very specific to a product, good, or service that’s being sold. When there are much lesser people for the bidding, of course, the costing of these keywords are much lesser than the generic ones. It's mainly used by businesses that are dominated by a huge market leader. The importance of using keywords is known by now by almost everyone. The definition of progress with examples. The definition of retrenchment with examples. It is still the right use of Long Tail Keywords. Long tail marketing refers to the strategy of targeting a large number of niche markets with a product or service. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. The long-tailed keywords are much lesser in cost due to less demand and hence you can make use of them to gain profit along with lesser expense. Getting across the right phrases will not be a much easier task and you may have to do an intensive work over it so that you do not get disappointed after making use of the keyword phrase in your page or content. The generic keywords are highly useful in gaining more number of traffic. A reasonably comprehensive guide to strategy. Long tail keywords: Low search volume phrases with high degrees of specificity: i.e. © 2010-2020 Simplicable. All Rights Reserved. They’re also more specific. “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword.There isn’t an official cutoff, but marketers generally start counting phrases with 3 or 4 words as long tail keywords. An organization that represents businesses or professionals that have something in common. April 28, 2019 By Hitesh Bhasin Tagged With: Search Engine Optimization. The long-tailed keywords are known for their huge benefits. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, What Are Long Tail Keywords? By definition, no long tail is made up of only a single consumer segment, but will rather represent a great number of different consumer segments—and the longer the tail, the greater diversity of customers (See also Diversity Marketing). Along with searching online, there are also a number of marketers who make use of the other methods such as surveys and so on to know what the most searched phrase is and hence work upon them to get the right one for the use. Vacation Rentals When you are making use of the long term keyword options, you may reach out to substantial traffic. An overview of a common business strategy. Send this guide to your team or clients to convince them that long-tail search is the future of SEO , for both B2B and B2C companies. For these keywords, you will be facing less competition but more conversions. Competitor keyword analysis, What Is Keyword Stuffing? Researching them and getting the right one can be a difficult task but once you have got across the best one, you can be sure that you will reach out to the right traffic and also will come up with better conversions. Importance And Advantages Of The Long Tail Keyword. Coupon. A long tail keyword will attract specific viewers and they will become potential customers also because they are there for business only. Cookies help us deliver our site. In order to get the right phrases, it is very much important for you to make good research so that you can know which one will result well and which one will attract more specific customers. An example of a head keyword or keyphrase is [educational books for children]. A long tail keyword is a keyword phrase that contains three or more words (although some consider 2 or more words to be long tail). Different coaching styles, What is Corporate Training? Again the competition for the keywords has also increased so much that getting results out of it instantly can be really tough. Their length makes them more specific than searches with fewer words. Opening a market to everyone that had been previously been supplied by professionals, firms or an elite. The biggest, noticable, differences between the short tail and long tail keyword examples is the long tail keyword searches: Are more specific, in terms of what the searcher is looking for. A market that allows everyone to contribute to supply. A long tail keyword is a more specific search phrase that is a combination of multiple keywords. Amazon, one of the words most successful e-commerce website, uses the Long Tail theory business model which has given them massive advantages over their competitors and has made them one of the most powerful and popular sites in the world. A definition of strategy vs tactics with two examples. Today, audiences have become quite smarter and they search with different phrases in order to get the right option without wasting much time. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. That’s long tail marketing. A definition of long tail with an example. One of the most common reasons to make use of such phrases today is to reach out to the right targeted audiences. Long Tail. Any keyword phrase that is more than 3 words can be considered as a long tail keyword. Long-tail keywords are words that have been heard by many of us but its worth has been underestimated by the majority. The long-tailed keywords are great for conversions but only when you make use of the right phrases. Long tail keywords are search phrases with longer word counts. Let us have a look at some of the examples of Long tail keywords to understand the concept-. Comparison Keywords as Long Tail Keywords. This type of keyword is usually very specific and therefore often less competitive. A generic keyword will have a huge competition online and hence it becomes quite difficult to rank with the use of such generic keywords. When competition is so much high, making use of the right tactics and the right strategies is very much important for the individuals to get great results. Understanding how people search for these long tail keywords makes creating content to target them much simpler. The source and meaning of Everyone Has A Plan Until They Get Punched in the Face. Hence, this phrase may match with the natural put in the phrase in your content and hence your page may come up. But also are there a few of the disadvantages, though they do not count much. There are many other examples similar to the above-explained ones that can produce proof that the long tail keyword phrases can actually bring out a great result. The difference between competitive advantage and distinctive capability. — A Side-by-Side Comparison The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! A long-tail liability is a type of liability that carries a long settlement period. An example of this would be “boho festival jewelry”. How to find out Competitors keywords? (Hit all Green Points to Rank Better), What Is Google Search Console? There are some of the most renowned brands that make use of the long tail keywords as of now. Anderson compared Long Tail to the blockbuster or hit-driven business models of media and retail companies. To understand the concept of a long tail keywords, understanding the examples can really help. low Volume) and highly-focused search queries that tend to convert exceptionally well Not all the competitors make use of the long term keyword phrases and even if they are making use of such phrases, it is not necessary that they will use the same phrase that you are using. A few examples of common business models. A definition of scalable business model with several examples. Long Tail Keyword Research Example It is also a highly competitive keyword with an average CPC of 14.82 USD. Report violations, Competitive Advantage vs Distinctive Capability, 4 Examples of Everyone Has A Plan Until They Get Punched in the Face. Long tail business models have potential to unleash trillions of dollars in value by utilizing unused assets and allowing anyone to add supply to a market. Long Tail theory in a wider interpretation is the Wired editor Chris Anderson’s brainchild: „The Long Tail, Why the future of Business is Selling less of More” states that the items that individually have low demand, if accumulated can draw in significantly more demand and therefore can imply multiple times more income than popular products that sell in huge volume. Long tail can be cheaper to bid on than super popular head terms. A definition of restructuring with examples. Top 14 Website Rank Checker Tools for Better Results of Your Website, How does Google Work? The long tail of distribution represents a period in time when sales for less common products can return a profit due to reduced marketing and … If you just start out with your website, it’d be virtually impossible to rank for this term. Reaching out to the right audiences will help you get the right traffic and also higher conversion from that traffic amount. Long-tail keywords are the phrases search engine users are generally more likely to type in when they’re closer to purchasing an item. The importance of such keyword phrases has drastically increased recently. They are preferably using long tail product descriptions to target more relevant traffic and boost sales. As such, long tail business models are often able to dominate industries. A definition of two-sided market with examples. Graphs showcases that the long tail keyword ‘Nike Women’s Running Shoes’ is gaining more conversions that single keyword. They are not used just in the form of using keywords rather they are just like a sentence. Make use to describe the products well in few words and this automatically turns out to be a long tail keyword. The following are common examples. Such people can also become your customers. Download. Amazon uses this strategy long-tail marketing- For example, laptop chargers of different brands, mobile covers of different brands, unusual gifts in gifting niche. You’d have to compete with Amazon, Barnes and Nobles and the likes.What you should try is focusing on a niche for your blog or your shop. To take an example, if you are talking about the ‘brown leather shoe’, there can be a number of people who are not much into the color of the shoe but are mainly interested in the leather shoe. Long-tail keywords generates more targeted traffic hence increases the … On the other hand, with the help of the long term keyword option, it is much convenient to get a good rank because the matches are much lesser and the competition is less. Let's stay in touch :), Your email address will not be published. This material may not be published, broadcast, rewritten, redistributed or translated. You can make use of the keyword phrases ‘brown leather shoe’ or similar keyword phrases to get up to a specific audience who will be actually interested in your products. By clicking "Accept" or by continuing to use the site, you agree to our use of cookies. offerings which are in less demand compared to the actual popular product Types and benefits. If you are selling leather shoes and you want to get the right type of audience, you cannot succeed much with the keyword ‘shoe’ or ‘leather shoe’. Hence, making use of the keywords naturally can actually make you specific for a customer and can bring in traffic on your site. Likewise, on the supply side, the Internet provides a parallel level of accessibility to an unlimited array of vendors and their products/services. You can follow me on Facebook. In the original piece, Chris said that the future of entertainment is in the … as examples of businesses applying this strategy. I love writing about the latest in marketing & advertising. Visit our, Copyright 2002-2021 Simplicable. 1) Amazon Marketing via Long Tail Keywords. The company earns about 57% of the sale with the help of such keyword phrases. Let us have a look at the below-given example of ‘Shoes’ keywords. The difference between a baseline and a benchmark. Role of Keyword Research in SEO. Definition and Steps, What is coaching? This has made a number of marketers make use of the long tail keywords that are specific and also lesser expensive. Examples of Long Tail Marketing. They often make use of keyword phrases such as ‘men’s wallet with coin compartment’ and similar options to reach out to specific audiences and hence getting a higher business done. As per the recent stats, Amazon is making around 60% sales via long tail keywords. If a person is searching for a ‘laptop within $4000’, it will reach you only when you are providing with such options. The long tail "occurs in the almost limitless market of supply and demand that has been opened by online retailing. Often include one or more of the following words: Buy. Apart from these many examples, some more of them are Glenn Gabe, Brian Dean, SaaS Company, and many others. The long tail theory predicates that the Internet has spawned an unlimited number of retail sites that are quickly, easily and cheaply accessible to consumers. Them much simpler keyword or keyphrase is [ educational books their huge benefits the concept- for conversions but when. 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